People-first AI systems, built by people who understand delivery

Synced is led by Scott Mackey, whose background spans more than two decades of building digital products, running delivery, and solving operational problems inside agency and client environments. That perspective matters because AI implementation only works when it fits the reality of how teams already operate.

The goal is not to force AI into every corner of a business. It is to identify the points where better systems create real relief, reduce team pressure, and remove operational friction, then build those systems quickly and sensibly.

Before Synced, Scott spent years building and shipping products across agency, startup, and enterprise environments — from frontend architecture and engineering leadership to operational workflow design. That cross-discipline experience is what makes Synced different: the AI recommendations come from someone who has actually run the delivery, not just theorised about it.